Last updated on: 13.01.2024

Transparent handling of personal data is very important to us. This data protection statement provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.

1. What services we use

• Google Analytics
• Google Analytics Enhanced eCommerce
• Google Tag Manager
• Google Tag Manager für WordPress
• Google AdSense
• Google Ads
• Google Ads Conversion Tracking
• Google Publisher Tag
• Meta Ads
• Font Awesome
• Google Fonts API
• jQuery CDN
• Google My Business
• WordPress
• Google Maps
• YouTube
• Google Sign-in
• Google reCaptcha
• Google reCaptcha v2 für Contact Form 7
• Meta Login

2. Contact Information

If you have any questions or concerns about our protection of your data, you can always reach us by email at info@muenzenonline-auktion.ch. Responsible for data processing done through this website is:

Münzen & Raritätenshop GmbH
Schauplatzgasse 1
Bern 3011
Schweiz

Data protection officer:
Pascal Kummer
info@muenzenonline-auktion.ch
0313114318

3. General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:

• Personal master data (name, address, dates of birth, etc.);
• Contact information (cell phone number, email address, etc.);
• Financial data (e.g. account details);
• Online identifiers (e.g. cookie identifier, IP addresses);
• Location and traffic data;
• Sound and image recording;
• particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We process your data in good faith and for the purposes set out in this privacy policy. In doing so, we ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. A justification reason may be in particular:

• Your consent
• The execution of a contract or pre-contractual measures
• Our legitimate interests, unless your interests are overridden

3.3 How can you withdraw your consent?

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.

You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.

3.4 In which cases can we share your data with third parties?

a. Principle

We may need to rely on the services of third parties or affiliates and engage them to process your data (known as processors). Categories of recipients are namely:

• Accounting, fiduciary and auditing firm
• Consulting firms (legal, tax, etc.)
• IT service provider (web hosting, support, cloud services, website design, etc.)
• Payment service provider
• Provider of tracking, conversion and advertising services

We ensure that these third parties and our affiliates comply with the requirements of data protection and treat your personal data confidentially.

We may also be required to disclose your personal information to government authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de.

3.5 How long do we keep your data?

We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.

We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your requests to companies affiliated with us. In these cases, too, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to info@muenzenonline-auktion.ch.

You also have the right to receive your data in a common file format if we process your data automatically and if:

• you have given your consent for the processing of this data; or
• you have disclosed data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.

b. Erasure and rectification

You have the option of requesting the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request conflicts with a legal permission.

Please note that exercising your rights may be in conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch.

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on , you will not be informed separately.

4. Individual data processing operations

4.1 Providing the website and creating log files

What information do we receive and how do we use it?

By visiting , certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for purposes of system administration, for statistical or backup purposes or for tracking purposes. These are:

• The name of your Internet service provider
• Your IP address (in some circumstances)
• The version of your browser software
• The operating system of the computer with which the URL is accessed
• The date and time of access
• The web page from which you are visiting URL
• The search words you used to find the URL

Why may we process this data?

This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is mandatory for the operation of the website, you therefore have no possibility to object.

4.2 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.3 Google Analytics Enhanced eCommerce

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.4 Google Tag Manager

For the management of website tags via an interface, we use the Google Tag Manager, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.

By using the Google Tag Manager, scripts (so-called tags) can be activated automatically on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website visited and other interactions during your website visit.

4.5 Google Tag Manager for WordPress

On our website we use the plugin "Google Tag Manager for WordPress", which enables an integration of Google Tag Manager, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), into our WordPress-based website. Through this plugin, we can manage and embed various scripts and codes through a central interface.

Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.

By using the plugin "Google Tag Manager for WordPress", scripts (so-called tags) can be activated automatically on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages visited on our website and other interactions during your website visit.

4.6 Google AdSense

On our website, we use Google AdSense, a service for embedding advertisements of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

Google AdSense uses cookies to analyze how visitors use the website. In addition, Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on the pages of this offer can be evaluated.

The information generated by cookies and web beacons about the use of this website (including the user's IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Furthermore, you can deactivate interest-based ads on Google as well as interest-based Google ads on the web (within the Google display network) in your browser by activating the "Off" button at https://www.google.com/settings/ads or by deactivating at https://www.aboutads.info/choices/. You can find more information about your settings options and data protection at Google at https://www.google.com/intl/de/policies/privacy/?fg=1.

4.7 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads enables us to place advertisements in the Google search results as well as in the Google advertising network.

4.8 Google Ads Conversion Tracking

We use the online advertising program "Google Ads" on our website and in this context the conversion tracking. Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an ad placed by Google, a cookie for conversion tracking is set on your end device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings on your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

Furthermore, you can disable personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.9 Google Publisher Tag

On our website, we use the Google Publisher Tag, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Publisher Tag enables us to efficiently manage and optimize advertising on our website.

By integrating the Google Publisher Tag, cookies and similar technologies are stored on your terminal device and information about the use of our website, including your IP address, is transmitted to Google. This information may be used by Google to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage.

If you do not wish to receive targeted advertising, you can prevent the storage of cookies by selecting the appropriate settings on your browser software. Please note, however, that in this case you may not be able to use all functions of this website to their full extent.

4.10 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads allows us to serve targeted advertisements to make users aware of our products or services.

When you visit our website, Meta Ads may set a cookie on your terminal device that enables an analysis of your use of the website. In addition, Meta can use this cookie to track your usage behavior across different websites and end devices and serve personalized advertisements on this basis.

The data collected by the cookie is transmitted to Meta and stored there. This data can be linked by Meta to your Meta account (formerly Facebook account) and used for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, switching off cookies may mean that some functions of our website no longer function without errors.

For more information on how Meta Ads handles user data, please see Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the corresponding settings in your Meta account.

4.11 Font Awesome

Font Awesome is operated by Fonticons, Inc, located at 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA. Font Awesome is a collection of scalable vector icons that allows website developers to integrate various icons and social logos on their websites.

We use Font Awesome to integrate visual icons on our website. For example, this may include icons for user interfaces, social media links, or other graphical representations that enhance the design and user experience of our website.

Font Awesome may load web fonts from the servers of Fonticons, Inc. when a user visits our website. In doing so, the user's IP address is sent to Fonticons, Inc. This is necessary so that the user's web browser can display the Font Awesome icons correctly.

Fonticons, Inc. stores users' IP addresses only briefly and solely for the purpose of providing the Font Awesome icons. No further storage or analysis takes place.

4.12 Google Fonts API

On our website, we use the Google Fonts API, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), to embed fonts. By integrating these fonts, your browser will establish a connection to Google's servers when you visit our website in order to download the fonts and display them correctly.

Through this connection, data, in particular your IP address and information about the browser you are using, may be transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you want to prevent the transfer of data within the Google Fonts API, you can block access to the domain fonts.googleapis.com in your browser settings. Please note that in this case our website may not be displayed correctly.

4.13 jQuery CDN

On our website, we use the "jQuery CDN" (Content Delivery Network), which is provided by the jQuery Foundation. The jQuery Foundation is a non-profit organization dedicated to the development and support of open source software, in particular the jQuery library.

jQuery is a widely used JavaScript library that allows us to make website functions more efficient and user-friendly. By using the jQuery CDN, we can ensure that this library loads quickly and reliably on our website, improving load times and the overall user experience.

The jQuery CDN uses cookies and similar technologies to process user requests and optimize library delivery. IP addresses and user browser information may be collected to ensure the best possible performance and compatibility.

If you do not want your data to be collected by the jQuery CDN, you can set appropriate settings in your browser to block the loading of content from external sources. Note, however, that this may affect the functionality and user experience of our website.

4.14 Google My Business

On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google My Business allows businesses to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.

By visiting our website or by interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

Google uses this information to provide Google My Business services, to facilitate user interactions with businesses, and to provide us with reports and analytics about the interactions and performance of our business listing.

4.15 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage and publish content.

When using our website, which is based on WordPress, various data, including your IP address, date and time of access, as well as information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure trouble-free operation of the website.

Some WordPress features, such as comments or contact forms, may collect additional personal data when you use them.

4.16 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example, to search for a location or to plan your journey.

By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.

Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

You have the right to object to the creation of these user profiles, and to exercise this you must contact Google.

4.17 YouTube

Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), are embedded on our website. When viewing the videos or clicking on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.

If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

4.18 Google Sign-in

On our website, we offer the option to log in via Google Sign-in, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Sign-in allows you to log in to our website using your Google account without having to create a separate username and password for our website.

When you sign in using Google Sign-in, Google asks you to grant certain permissions that allow us to access selected information in your Google Account. This may include your name, email address, and profile picture. This information is used to create or update your user profile on our website.

By using Google Sign-in, data, including the permissions you have granted and your IP address, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you do not want Google to associate the data collected through our web service directly with your Google account, you will not be able to sign in to our website using Google Sign-in.

4.19 Google reCaptcha

To protect against unsolicited requests via the Internet form on our website, we use the reCAPTCHA service of the company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The query serves to distinguish whether the input is made by a human or abusively by automated, machine processing. As part of the query, information such as your IP address or the behavior when filling out the form may be transmitted to Google.

For this purpose, your input is transmitted to Google and processed there. By using reCAPTCHA, you agree that the recognition you provide may be used in the digitization of old works. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other data from Google.

4.20 Google reCaptcha v2 for Contact Form 7

To protect your requests via the Internet form on our website, we use the service reCAPTCHA v2 of the company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The query serves to distinguish whether the input is made by a human or abusively by automated, machine processing. The query includes the sending of your IP address and possibly further data required by Google for the reCAPTCHA service to Google.

For this purpose, your input is transmitted to Google and used there. By using reCAPTCHA, you agree that the recognition you provide may be used in the digitization of old works. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other data from Google.

4.21 Meta Login

Our website offers the option to log in using Meta Login. This is a service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). By using Meta Login, you can register and log in to our website using your Meta user information. This saves you from having to create a separate user account on our website.

When you register with us through Meta Login, you allow Meta to share certain information from your Meta Profile with us. This may include your name, email address, profile picture, public Meta ID, and other data you share publicly on Meta. Exactly what data is transferred depends on your personal privacy settings on Meta.

We use this data to create and personalize your user account, to allow you to access our platform and to ensure that you can log in via Meta Login in the future. The data will not be used for other purposes without your explicit consent.

For more information on the handling of user data in connection with Meta Login, please refer to Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to share data with us, please do not use the Meta Login function on our website.